Sophia Media Studies

https://youtu.be/Z4E1uCNoOWA

One key aspect of our introduction to A Level Media Studies is developing the language to analyse media products. Semiotics: the study of signs .  Semiotics: icon, index, symbol notes These terms were coined by the American philosopher and scientist  Charles Sanders Peirce  in the 1800s. An  Icon  has a physical resemblance to the signified, the thing being represented. A photograph is a good example as it certainly resembles whatever it depicts. An  Index  shows  evidence  of what’s being represented. A good example is using an image of smoke to indicate fire. A  Symbol  has no resemblance between the signifier and the signified. The connection between them must be  culturally learned . Numbers and alphabets are good examples. Source of these definitions:  Vanseo Design Blog A brief introduction to icons, indexes and symbols:   https://youtu.be/0JtJu9HdQV M Icon, index, symbol...

Henry Jenkins is an expert in fandom and participatory culture. Key to this idea is the concept of the ‘prosumer’ – audiences that create as well as consume media. This culture has revolutionised fan communities with the opportunity to create and share content. It also links to Clay Shirky’s work on ‘mass amateurisation’. Fandom is now big business – with Comic-Con events making millions. More importantly, the internet has demonstrated the size of fan communities so it is no longer a minority of ‘geek’ stereotypes but mainstream popular culture (such as Marvel, Harry Potter or Doctor Who). https://youtu.be/ZCKoLB1kUsY Jenkins defends fan cultures and argues that fans are often stereotyped negatively in the media because they value popular culture (e.g. films or games) over traditional cultural capital (high brow culture or knowledge). The irony is fan culture is often dominated by middle class, educated audiences. Jenkins discusses ‘textual poaching’ – when fans take texts a...

What is Dysphoria? Gilroy is particularly interested in the idea of black diasporic identity – the feeling of never quite belonging or being accepted in western societies even to this day. Summarize this article ; http://news.bbc.co.uk/1/hi/uk/4653360.stm London's Metropolitan Police chief, Sir Ian Blair, has accused the media of "institutional racism" in its reporting of murders. He highlighted the difference in coverage of the recent murders of white lawyer Tom ap Rhys Pryce and Asian builders' merchant Balbir Matharu, and said "almost nobody" could understand why the Soham murders had become such a big story. Two people with differing views, National Black Police Association president, Keith Jarrett, and former News Of The World editor Phil Hall debate the issue. What is the value of this news site? https://www.voice-online.co.uk/ THE VOICE, founded in 1982, is the only British national black weekly newspaper operating in the Unite...

What is unique about this show? It talks about a subject that other T.V shows would not want to talk about in a family setting.   How does it target a family audience? It helps families understand that many children go through abuse form their parents and that it may happen to the kids that your are friends with.   How will you show sophistication in sound? The sounds of the parents arguing and people chatting about the child shows the build-up of the girl’s emotions and how at the end she can’t take it anymore.   How will you show sophistication in editing? The editing cuts will be quicker throughout the trailer to show that the emotions and abuse is building up so much until it is a long shot of the girl leaving the home and running away.   How will you show sophistication in cinematography? I will be using a variety of long establishing shots as well as childhood footage that shows that it never happens when the camera is on or whe...

Bus Station-    cut to her on bus headphones- flashback her parents laughing - shot of door closing- multiple shots of her arguing with parents some good times- pace build- cuting to bus- door slaming- THIS IS US as the inspiration flash back and flash forward- Intersperse  between - juxtapose child having fun - with teenager arguing- REALLY WELL IS TO BASE IT OFF THAT FOOTAGE AND MATCH THE ACTION Voiceover to do - 'wish I could go back etc' Name like - The Do over Voice Over- 'If you found out you could change the past... would you' 'What if you could look back in time... would you?' One where she's in the library - Mum waiting outside one where shes at a bus station - no mum one where she's  arguing with the mum one where she's visiting a grave stone- MAKE SURE THE PARENT RELATIONSHIP IS CENTRAL- Back to the future butterfly effect...

Family Drama - Coursework Locations available- home park sports centre school dance school hall church library people available- from 9 to 17/18 IDEA The Somerton Man an interpretation on how he ended up on the beach.

1. who am I? 2. a time and a place 3. keeping it real 4. the soundtrack of our lives 5. grown ups 6. the gang 7. loss of innocence 8. the end... or the beginning

Steve Neale argues that the appeal of genres is that they are ' instances of repetition and difference'. How valid is Neale's claim? In your response you should refer to your music video close study products, Billie Jean and Letter to the Free .               (20 marks) The different conventions of a music video are the style, the camera, the editing techniques, mise-en-scene and notions of looking. These conventions can help the artist to obtain an audience for their music via these things. one convention is the camera so how do the camera shots help the audience become involved with the video and bring their message across. 

Like A Girl Campaign 1.) How does the ad position the reader? ( Stuart Hall) The ad is trying to show that women don't have to be a fragile and act how people perceive them to be. this shows that girls at the age of 10-12 are being perceived to be as something that is classed as an insult. 2.) How does it suggest narrative? (Narrative theories) 3.) How does it employ persuasive techniques? Lynx Advert 1.) How does the ad position the reader? ( Stuart Hall) this ad is trying to say that if you use this body spray and body wash that you will be very popular and get the girls as seen in the background. also that you will smell perfect all day so the fame will last all day. 2.) How does it suggest narrative? (Narrative theories) 3.) How does it employ persuasive techniques? Samsung Poster   1.) How does the ad position the reader? ( Stuart Hall) it is trying to say that you don't have to be skinny or model like to be beauti...

Advertising: Maybelline case study and wider reading  Our second Advertising and Marketing CSP is the 2017 Maybelline 'That Boss Life Pt 1' mascara video advert. This gives us an opportunity to explore the idea of  gender fluidity in society and the media - plus compare the changing representation of masculinity in advertising. Notes from the lesson are here: Gender fluidity Gender fluidity is when gender expression shifts between masculine and feminine. Indeed, gender identity has become a major media and social issue in the last 10 years. Young (and some older) people are increasingly identifying as gender fluid – and some have credited the internet for this change. They suggest that millennials grew up with the internet so can easily find information on topics like gender expression. You can  read more on this view and gender fluidity in this CNN article here . Maybelline 'That Boss Life Pt 1' The Maybelline 'That Boss Life' advert is part of a digi...