Sophia Media Studies

What challenges have media brands faced as a result of changes in technology? Refer to you online, social and participatory Close Study Products ( The Voice and Teen Vogue). There are some challenges media brands face as a result of change in technology. One of these challenges is social media and how you can get any information the audience can chat about it in the comments or on forums. we can see this on the Voice as it has a comment section on every article as well as a forums page that the audience use to discuss their views and opinions. we also see this on Teen Vogue with Facebook, twitter and Instagram accounts to talk to others about similar interests and views. this can be a challenge however because lots of other people are able to get their news quicker with news articles and pop ups that appear on their phones giving them the most recent news updates. This agrees with Prensky's idea of 'digital natives'. Prensky's idea is that people who grew up with th

Teen Vogue offers a huge amount to discuss and write about for the concepts of audience and representation. The exam could focus on anything from the changing nature of digital audiences to how certain groups or issues are represented in Teen Vogue online. Notes from the lesson Audience Although the brand name suggests a teenage audience, the typical Teen Vogue reader has evolved in recent years. The move to more political content has broadened the appeal and changed the genre – young women now expect more from their media. The ‘Campus Life’ section in Lifestyle also suggests an older readership. However, the audience is still interested in celebrity content and beauty – which Teen Vogue addresses by featuring the ‘opinion leaders’ (two-step flow) of social media. Generations Generation X: Born between 1965 – 1980 Millennials / Generation Y: Born between 1981 – 1995 Generation Z (or iGen): Born 1996 – 2010 Teen Vogue: political positioning Teen Vogue genera

The Voice - background and notes The Voice, founded in 1982, is the only British national black weekly newspaper operating in the United Kingdom. It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The paper is based in London and is published every Thursday.  The first issue of The Voice was printed to coincide with the Notting Hill Carnival in August 1982. Its cover price was 54 pence, and was only sold in London. You can read more of this background from the original source -  the Voice website About Us page . The Voice: social and historical context In 1981, the Brixton race riots shone a spotlight on race relations in Britain.  The Voice emerged in 1982 partly as a result of these riots – both due to the need to offer a voice and representation to black Britons and also due to a business loan from Barclays Bank. The bank was keen at the time to improve their reputation with the black community due to investments in