Sophia Media Studies

https://youtu.be/Z4E1uCNoOWA

One key aspect of our introduction to A Level Media Studies is developing the language to analyse media products. Semiotics: the study of signs .  Semiotics: icon, index, symbol notes These terms were coined by the American philosopher and scientist  Charles Sanders Peirce  in the 1800s. An  Icon  has a physical resemblance to the signified, the thing being represented. A photograph is a good example as it certainly resembles whatever it depicts. An  Index  shows  evidence  of what’s being represented. A good example is using an image of smoke to indicate fire. A  Symbol  has no resemblance between the signifier and the signified. The connection between them must be  culturally learned . Numbers and alphabets are good examples. Source of these definitions:  Vanseo Design Blog A brief introduction to icons, indexes and symbols:   https://youtu.be/0JtJu9HdQV M Icon, index, symbol...