Sophia Media Studies

Henry Jenkins: degree-level reading Read  the final chapter of ‘Fandom’ – written by Henry Jenkins . This will give you an excellent introduction to the level of reading required for seminars and essays at university as well as degree-level insight into our current work on fandom and participatory culture. Answer the following questions: 1) There is an important quote on the first page: “It’s not an audience, it’s a community”. What does this mean?   This means that audiences of franchise and genres are more than just that because in the 21st century, they are interacting with each other online. 2) Jenkins quotes Clay Shirky in the second page of the chapter. Pick out a single sentence of the extended quote that you think is particularly relevant to our work on participatory culture and the ‘end of audience’ (clue – look towards the end!)   "In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet." 3) What are

OSP: Teen Vogue - background and textual analysis Our first Online, Social and Participatory CSP is Teen Vogue - the former print magazine turned online sensation. 25 Marks… this will be a big one! Teen Vogue has generated a huge amount of coverage (and attracted a significant audience) by re-positioning the magazine as a socially conscious political hub for young women. Notes from the lesson Teen Vogue: background Teen Vogue was launched in 2003 as a print magazine ‘little sister’ title to US Vogue. It focused on fashion and celebrity and was a conventional magazine aimed at teenage girls. In 2015, in response to declining sales, the magazine cut back its print distribution and focused on digital content. After single-copy sales dropped 50% in the first six months of 2016 alone, the magazine went quarterly (four issues a year) before announcing the closure of the print magazine completely in November 2017. Online growth Led by digital director Phillip P